Last updated: July 9, 2026
This Privacy Policy explains how Smart Talk, LLC, operating the PealCast service ("PealCast," "we," "us," or "our"), collects, uses, discloses, and protects information. It is provided by Smart Talk, LLC for the PealCast platform. If you are a church using PealCast, you remain responsible for your own compliance obligations toward your members — including obtaining consent to message them and holding any required licenses (such as a CCLI streaming or worship license). This document is provided for transparency and is not legal advice.
PealCast plays two distinct roles. For information about the churches and church staff who hold PealCast accounts, we act as a controller. For information about a church's members and viewers — the people who watch a church's live streams and connect through PealCast — we act as a processor and service provider on behalf of the church, which is the controller of that member data. We handle member data only to provide the service to the church and at the church's direction, not for our own independent purposes.
When a church's members or viewers connect through PealCast, we collect and process the following on the church's behalf:
A member's mobile phone number is collected specifically so the church can notify them when a live stream begins and can follow up with them pastorally. Providing a phone number is voluntary and is not a condition of watching. Members opt in to text messaging, and every text program honors the opt-out instructions described in our SMS & Messaging Terms.
We do not sell, rent, or share opted-in phone numbers with third parties for their own marketing purposes. Mobile opt-in information is never shared with third parties. We do not sell personal information. Member data is used only to provide the PealCast service to the church that collected it.
Members choose to connect with a church and to opt in to notifications through a voluntary "get connected" prompt — never a hidden or forced enrollment. Text-message consent is obtained at opt-in and is not a condition of any purchase. The church, as controller, is responsible for the lawfulness of the consent it obtains from its members, and PealCast provides the tools to record and honor that consent.
At a church's direction, PealCast writes per-person watch statistics and follow-up data to the church's Planning Center account (and, as they become available, to other church management systems such as Breeze, CCB, and Rock). PealCast connects using the church's own authorization and acts as a data processor in this relationship — we move data into the church's system so the church can shepherd its people. The church controls that destination system and its own retention and access policies there. Data written to a church's church-management system is thereafter governed by that system's and the church's own policies.
We retain church-account data for as long as the account is active and as needed to provide the service, meet legal and accounting obligations, and resolve disputes. We retain member data on the church's behalf for as long as the church maintains its account and directs us to keep it. Records are soft-deleted and then purged in the ordinary course; a church or member may request deletion as described below. Some records may be retained where required by law.
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, and to opt out of certain processing. Because we process member data on behalf of churches, requests about member data may be directed to the church or to us, and we will assist the church in responding. Subject to applicable law, you may:
To exercise these rights, email us at support@pealcast.io. We will not discriminate against you for exercising your privacy rights.
On our marketing website we use cookies and similar technologies to understand how visitors use the site and to improve it. These include Google Analytics (traffic and usage measurement), Microsoft Clarity (aggregate usage and session insights), and Bugsnag (error monitoring so we can fix problems). You can control cookies through your browser settings. These marketing-site analytics are separate from the per-person watch statistics we collect for churches inside the product.
We use administrative, technical, and organizational safeguards designed to protect information, including encryption in transit. No method of transmission or storage is perfectly secure, but we work to protect your information and to limit access to those who need it to operate the service.
PealCast is intended for use by churches and adults acting on their behalf. It is not directed to children, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, for material changes, provide additional notice where appropriate. Your continued use of PealCast after an update means you accept the revised policy.
Questions about this policy or your data? Contact Smart Talk, LLC: